SPOTLIGHT RETAIL GROUP x ROYAL MELBOURNE SHOW COLLAB
The objective was to produce a suite of printed assets to create an inviting and inspiring space for attendees of the Melbourne Show, a 10-day event attracting up to half a million people a year. The idea was to represent movement and flow, a sense of creative juices flowing throughout the space.

Design & Layout (Indesign & Illustrator) | In-situ mock ups (Photoshop) | Liaison with printers and vendors | Print file preparation